The Network Society: A Cross Cultural Perspective


This volume explores the patterns and dynamics of the network society in its cultural and institutional diversity. By network society, we refer to the social structure that results from the interaction between social organization, social change, and a technological paradigm constituted around digital information and communication technologies. We start from a rejection of technological determinism, as technology cannot be considered independently of its social context. But we also emphasize the importance of technology as material culture by focusing on the specific social processes related to the emergence of this new technological paradigm. Thus, while several chapters focus on the social uses of the Internet, this is not a study of the Internet. Instead, observa- tion of the practices of the Internet is our entry point to understand the diffu- sion of networking as an organizational form and to examine the complex interaction between technology and society in our world. Using an historical parallel, the equivalent would be to study the diffusion and uses of the electri- cal engine and the electric grid to understand the development of industrial society.

What defines the collective research effort presented in this book is the conviction that the network society, while presenting some fundamental, common features in all contexts, takes very different forms depending on the cultural and institutional environments in which it evolves. We would like, as our contribution to the understanding of a world in the making, to break with the ethnocentrism of many visions of the network society (or information and knowledge society in another terminology), which often assimilate the rise of this society to the cultural and organizational unification of a globalized world, usually reproducing the social forms and values of the United States or Western Europe.


About Giorgio Bertini

Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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