In France, pleasure, or “plaisir,” is not a dirty word. It’s not considered hedonistic to pursue pleasure. Perhaps a better translation of the word is “enjoyment” or even “delight.” Pleasure, in fact, takes the weight of a moral value, because according to the French, pleasure serves as a compass guiding people in their actions. And parents begin teaching their children from very early childhood in a process called the education of taste, or “l’éducation du gout.”
The education of taste means teaching children to appreciate and savor the wide variety of flavors in the world and to eat properly at the table. In my eight months conducting research on French parenting in Paris, I found that the education of taste begins very early in families and is reinforced in daycare centers, where even two-year-olds are served formal, yet relaxed, four-course lunches with an appetizer, main course, cheese plate and dessert.