Category Archives: Cross-cultural research

Holistically versus analytically: Comparing the the context sensitivity of Japanese and Americans.

Much research indicates that East Asians, more than Americans, explain events with reference to the context. The authors examined whether East Asians also attend to the context more than Americans do. In Study 1, Japanese and Americans watched animated vignettes … Continue reading

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Understanding Culture – Theory, Research and Application

This volume contains contributions from 24 internationally known scholars covering a broad spectrum of interests in cross-cultural theory and research. This breadth is reflected in the diversity of the topics covered in the volume, which include theoretical approaches to cross-cultural … Continue reading

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